On Monday, a British TV news report cast it in a harsher light, showing video of Cambridge Analytica executives offering to entrap politicians. A day later, as a furor grew, the company suspended its chief executive, Alexander Nix. Researchers in asked users to take a personality survey and download an app, which scraped some private information from their profiles and those of their friends, activity that Facebook permitted at the time and has since banned. The center declined to work with Cambridge Analytica, but Aleksandr Kogan, a Russian-American psychology professor at the university, was willing.
Kogan built his own app and in June began harvesting data for Cambridge Analytica. Only about , users — those who participated in the survey — had consented to having their data harvested, though they were all told that it was being used for academic use. Facebook in recent days has insisted that what Cambridge did was not a data breach , because it routinely allows researchers to have access to user data for academic purposes — and users consent to this access when they create a Facebook account.
Kogan did, in providing the information to a political consulting firm. Kogan declined to provide The Times with details of what had happened, citing nondisclosure agreements with Facebook and Cambridge Analytica. Cambridge Analytica officials, after denying that they had obtained or used Facebook data, changed their story last week. In a statement to The Times, the company acknowledged that it had acquired the data, though it blamed Dr. But the data, or at least copies, may still exist. Here are 4 more tips to get you going on Facebook:. What content are they promoting?
Which posts perform best? How can you present yourself as the better expert? By following your competition, you'll find opportunities to differentiate your business and learn how to improve your engagement with customers and prospects.
Post content based on what you know and on the products or services your business offers. Give tips and insights, such as how to do something, how not to do something, what to avoid, how to fix something, and give industry or trade knowledge. Don't worry about giving people too much; rather, give so much that people seek you out as the source of information.
Think collaboration, not competition. By sharing the content of a competitor or another expert and giving them credit, you will pick up followers. Eighty percent of your content should be information-based and not promotional. Build an audience that wants your content, not your ads. As you grow your followers, you can increase promotions. As you add content, you can increase the number of times you promote your product.
I still post daily because I understand the importance of these mediums to my brand and my bottom line. You want to market to the planet.captain.dev.serkanozel.engineer/brigade-the-further-adventures-of-inspector.php
Print your Facebook Messenger Chat as a book
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See Latest Articles. There are no Podcasts in your queue. See Latest Podcasts. You're not following any authors. That's the only social media statistic every entrepreneur needs to know. Next Article -- shares Add to Queue. Image credit: Rawpixel. Grant Cardone. VIP Contributor. January 19, 10 min read. Opinions expressed by Entrepreneur contributors are their own. More from Entrepreneur.
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19 Amazing Facebook Affairs Statistics
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